In the ever-evolving landscape of social media, the power to captivate audiences and drive meaningful engagement lies in a well-crafted strategy. Unlock the secrets to building a strong online presence and achieving your goals with the ACE Aotearoa workshop on Creating a Social Media Strategy.

What to Expect:
Embark on a dynamic journey that takes you from understanding the core principles of social media to designing a tailored strategy for your organisation. Whether you're a seasoned marketer or just starting, this workshop will provide you with actionable insights:

Demystify Social Media: Grasp the nuances of various platforms, algorithms, and user behaviours to leverage them to your advantage.

Strategy Fundamentals: Learn how to define clear objectives, identify target audiences, and differentiate your brand in the crowded digital sphere.

Compelling Content Creation: Develop a content roadmap that resonates with your audience, including visuals, writing tips, and multimedia integration.

Data-Driven Success: Discover how to track, measure, and analyse your efforts using analytics tools, and adapt your strategy for optimal results.

Who Should Attend: Any organisation providing education in the community and to adults.

The workshop is fully funded by the Tertiary Education Commission so there is no cost to attend. Morning tea and lunch will be provided.

About the facilitator

Tai Samaeli

Tai Samaeli is the ACE Sector Capability Manager at ACE (Adult and Community Education) Aotearoa. With a dedicated commitment spanning over a decade, Tai has played an integral role within the ACE Aotearoa team. Tai has led the way in creating content, taking care of the website, and managing social media platforms. Tai combines strong communication skills with technical know-how to cleverly design and put into action the organisation's social media plan, making sure it works well.